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Misa Proposal and Kranzberg Law

12/20/2019

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Thomas J. Misa
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Melvin Kranzberg
The idea of progress as linked with the most recent version of the idea of technology implies change. It also implies that the change is supportive of the goals or preferences of whoever is designating the change as progress. In Modernity and Technology by Thomas J. Misa, the author argues that as some see modernity and technological advancement as progress, other philosophers see these ideas linked as a negative. Among his proposals the author states “Technology may be the truly distinctive feature of modernity” as proposal 2. Misa posits that those who argue for technological determinism of social norms (modernists), and those who prefer a focus on societal change independent of technology (post-modernists) are both thinking too macro. He argues, “To constructively confront technology and modernity, we must look more closely at individual technologies and inquire more carefully into social and cultural processes.”

As Misa offers “proposals” in his article, likewise Melvin Kranzberg offers “laws” in his article Technology and History: “Kranzberg’s Laws”. His sixth law states, “Technology is a very human activity – and so is the history of technology.” In this section of the article Kranzberg argues “man the thinker” is also simultaneously “man the maker.” In fact, he is saying that what man the thinker is thinking about is what to make and how to make it. Like Misa, he questions the technological imperative. Although we often shape our lives around technology such as the clock or the automobile, “this does not necessarily mean that the ‘technological imperative’… necessarily directs all our thoughts and actions.”

As Misa states that the concepts around technology should look more at the specifics, the micro instead of the macro, Kranzberg actually gives some specific examples. In speaking of “technical devices that would make life simpler or easier for us but which our social values and human sensibilities simply reject”, he shares how we, in America at least, do not accept the use of communal kitchens. “Our adherence to the concept of the home has made that technical solution unworkable,” he adds. Where some might take advantage of the shared benefit of a communal kitchen, including better equipment with pooled resources and less work in cleaning and maintaining through shared effort, American culture does not see the technical advantage as a form of progress.

​The Misa writing helps to see some linkages between various aspects of technology that are not so obvious. For example, under his proposal 4 comparing modernism and postmodernism he speaks to architecture as a technology. Modernists, he states, follow the idea that less is more, while postmodernists would argue less is bore. Another example of a strength is linking the concepts of reason and freedom. He shares both arguments of freedom through reason, and concern that it can lead to domination by reason, hence the opposite idea that reason usurps freedom. Similar examples through the work point to both the strength and weakness of the writing. Helping present multiple sides of the questions is helpful to arriving at a better understanding of the questions, but the author generally does not take a side. He frames the questions and shares the answers of others that disagree. He also generally only shares two sides to each of the posed questions. I am sure there are many more than two sides that could be understood.
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Roots of Linear Algebra

12/17/2019

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roots_of_linear_algebra.pdf
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Sustainable Design

12/16/2019

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​Sustainable Design: Beyond the Innovation-Driven Business Model
By Hartmut Esslinger
IEEE Engineering Management Review, Vol. 41, No. 2, Second Quarter, June 2013
 
This article considers what the role for design engineers might play in ‘greening’ industry. Although I’m not sure I buy all the dire predictions about how quickly things will get in the immediate, yet I’m also all for being wise stewards of our planet. I hear all the messaging about scientific prediction and am reminded that it is just that, prediction. Such predictions are based on modeling using available data, and making probabilistic assumptions.
 
That said, I’m with Esslinger on part of the approach he espouses. “Designers have a unique opportunity to drive the development of sustainable products by virtue of our role in the early stages of the product lifecycle process.” Esslinger assumes “some radical change” is required, but also advocates “evolving our industrial processes” by taking advantage of opportunities to “apply technologies, or products, or practices that are currently available, or can be easily adapted from existing models or practices.” The more evolutionary portion of his proposal seems more realistic. Radical change can easily bring unintended consequences, making some things better, and other things worse. 
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Count on it

12/13/2019

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    Michael Beach

    Grew up in Berwick, PA then lived in a number of locations. My wife Michelle and I currently live in Georgia. I recently retired, but keep busy working our little farm, filling church assignments, and writing a dissertation as a PhD candidate at Virginia Tech. We have 6 children and a growing number of grandchildren. We love them all.

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